There is, however, one subset in recent IPOs that have performed spectacularly well which has lifted the overall valuation of its sector, and I’m not talking about plant-based meat substitutes1: Enterprise SaaS companies.
First, here’s a chart of the Bessemer Venture Partners’ Emerging Cloud Index2, which tracks the stock prices of emerging public companies involved in providing cloud software to customers:
And here’s a short list of some of the hottest enterprise SaaS names on the market, with their IPO year, current stock price, and enterprise value to sales (EV/S) multiple:
| • 2015 | Atlassian | TEAM | $144 | 29x |
| • 2016 | Twilio | TWLO | $131 | 20x |
| • 2017 | MongoDB | MDB | $144 | 25x |
| • 2018 | Zscaler | ZS | $83 | 36x |
| • 2019 | Zoom | ZM | $92 | 60x |
| • 2019 | PagerDuty | PD | $37 | 20x |
| • 2019 | CrowdStrike | CRWD | $93 | 45x |
I use a multiple of sales rather than a multiple of earnings because most of these companies have either negative earnings or barely break even. Traditional P/E multiples are meaningless in this space. The strict GAAP accounting rules applied to subscription based software obfuscate the true economics of the business, so it’s somewhat acceptable to use EV/S as a crude substitute. But this only applies during the rapid growth phase, when recurring revenues do not match up with the upfront sales commission expenses and heavy R&D. There is an anticipation of eventually reaching profitable scale, and at scale, a la a Microsoft or Adobe, the EV/S multiple should settle somewhere in the mid-single digit, which translates into something like a more normal 20-ish x P/E multiple.
With that in mind, it’s pretty clear that the names above—taken as a whole—are overvalued. Obviously it would be unfair to label all of them as equally outrageous bubbles. Atlassian in particular has matured into a substantial positive cash flowing corporation while maintaining a 30-40% growth rate on a billion dollar annual run rate. Even so, valuation can act as a substantial headwind even for legitimately impressive SaaS companies. WorkDay (WDAY), a provider of HR and financial planning software, hit a $20 billion EV in early 2014 on sales of $500 million, an astronomical 40x EV/S multiple. And so despite revenues growing from $500 million to $1.5 billion from 2014 to 2018, shares basically went nowhere those four years.
But it appears the market is pricing in Atlassian/WorkDay-esque success for almost every company claiming to be 1.) SaaS, 2.) cloud-native, and 3.) enterprise-focused. For example: Zoom is a video conferencing app. A very slick and very well engineered video conferencing app, but still – a video conferencing app. PagerDuty is… well, basically a fancy pager. A very slick and very well engineered suite of software that facilitates integrated real-time incident response via multiple channels, but still – yeah, a pager that beeps when something has gone wrong.
They are real, legitimate products that are probably pretty awesome for end-users now in 2019. But they serve narrow functions, and so for Zoom and PagerDuty et. al. to be worth their current valuation not only requires them to dramatically grow their enterprise footprint, they must also aggressively grow horizontally within each enterprise year after year. It seems inevitable to me that they will eventually step on not just Microsoft and Amazon and Salesforce and Atlassian and WorkDay and Oracle and SAP and other established enterprise software competitors, but eventually also on each other. At which point, when (not if) their growth begins to slow even a few percentage points: watch out below.
And then, there’s CrowdStrike, a competitor of Cylance. You may recall Cylance was acquired by BlackBerry earlier this year. Both were founded by former Chief Technology Officers of legacy antivirus company McAfee. Both offer SaaS, cloud-native, next generation A.I. endpoint protection (read: Super Antivirus). And yet, CRWD is selling for a 45x EV/S multiple on the public market while BlackBerry purchased Cylance for a comparatively modest 7x EV/S. Meanwhile, BB is currently trading for 3x. All of BlackBerry, on track to generate over $1.1 billion in revenues this fiscal year, is valued at less than 20% of CrowdStrike, which will only book ~$440 million and be nowhere near profitability. Something’s not right.
This dichotomy implies total value destruction and transfer, i.e. not only has Cylance become completely worthless under BlackBerry, CrowdStrike will also scale into a multibillion revenue company in just a few short years3. It is almost certain that either BlackBerry’s valuation is too absurdly low, or CrowdStrike’s valuation is too absurdly high (or both). And it is almost certain that the enterprise SaaS darlings of today—as a whole—is likewise overvalued and many names will have collapsed over the next several years. Time will tell, so stay tuned. Caveat emptor.
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1 Beyond Meat Inc. (BYND), IPO’d at $25/share and is now casually trading above $150/share, just a 700% rise over the past 3 months. They are now a $10 billion company with around $0.05 billion in annual gross profits and, of course, negative earnings and cash flows. ¯\_(ツ)_/¯2 https://www.bvp.com/bvp-nasdaq-emerging-cloud-index
3 And even if so, you still might not earn a return at today’s stock prices a la the WorkDay example above.
